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Web Survey Bibliography

Title Online Surveys - An Useful Internet
Author Anonymous
Source Nepalnews.com, 4, 3
Year 2002
Access date 21.12.2005
Full text doc (34k)
Abstract Online surveys- an Internet based research approach is catching on. The big and the popular companies of the world like the Microsoft, Ford, AT and T, Compaq, use the online surveys to make various important business decision. For instance, British Airways uses an online survey to gather the opinions of over 9000 executive club members regarding the company services. Similarly, Leo Burnett the leading Advertising Agency used the online survey to test the advertising directed to the ‘kid’ market. It is estimated that in US alone 30% of the marketers will use online surveys as a research tool by 2005 and online surveys are projected to generate $3.1 billion (50%) of revenue for marketing research firms. And this trend is catching on in Nepal as well. Some of the companies mainly the ones which have an online presence are using mini-surveys to track the visitors’ response on some particular issue.
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Year of publication2002
Bibliographic typeJournal article
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